Have you ever heard the expression ‘failing to prepare is preparing to fail’? It’s a good rule for life, but it goes for your marketing too. Many business owners have a good plan in place for promoting their business during the first 6 months to 1 year of running...
Newsletters are great. They let you keep in regular contact with clients and prospects, show off your knowledge and make a great avenue to promote your events and special offers to the right people. But it’s not just the writing that can be a challenge – getting them...
Have you ever wondered if your email newsletters are performant as well as they should be? Oh we know that email marketing platforms will give you a lot of reports, charts and figures on how each of your campaigns performed, but do you know what any of that means in...
5 Do’s and Don’ts of Email Marketing Email marketing – these two words used to conjure up scary images of mail that had been sitting in your inbox for years, gathering up notifications from the companies that were wanting to (not so subtly) push you to purchase items...
