In today’s bustling digital landscape, it’s all too easy for your business to get swallowed up by noise. Being present online isn’t enough anymore – you need to be as visible as possible, which means finding new ways of getting people’s attention and letting them know you’re there. It’s a challenge, but not one that’s impossible to achieve. But if you’re struggling, here are 6 things you can try to increase your visibility online.
Optimise Your Website
Search engines are the best way to get found online. By embracing SE0 best practices on your website, you can drastically increase – how often your website is served in search results, which directly relates to your visibility.
This means auditing your technical SEO efforts to ensure everything is being done correctly, improving both your on-page SEO and off-page SEO, and emphasising building backlinks by creating relevant, engaging content. Depending on your niche, you can decide to focus on specific SEO areas, like local SE0 or e-commerce.
Create Valuable Content
Speaking of content, creating informative, high-value content is another great way to maximise your digital footprint. And it’s one that’s easy to achieve too! Write regular blog posts on topics that will be interesting and useful to your audience. Conduct research to create eBooks and white papers that showcase your authority and knowledge. Make sure your content is fresh, unique and helpful, and Google will start prioritising your content in search engine listings.
Utilize Google Business
Google Business listings are absolutely essential in the online world. Not only does Google prioritise businesses with Google Business listing, but it’s also an ideal way to get your business in front of high-value local customers in your area and beyond.
Similarly, utilizing business directories and listings is a great way to maximise your digital footprint. By setting up profiles in local directories using your address, your chosen keywords and your business category, you’ll climb higher in the search engine results pages. Add in a Google Maps listing, and you have a recipe for success.
Use Social Media
Another important component in boosting your online presence is ramping up your activity on social media. The majority of the world is now on social media in one way or another, so having a strong presence on the right platforms can really improve your visibility and spread your message.
Social media allows you to not only promote your products/services, but to create a genuine connection with your audience. It allows you to build trust with existing customers, reach and attract new customers, and promote your business in one fell swoop. The way you approach social media will depend on your business and your services, but choosing the right channels is half the battle, and crafting a compelling message is the other!
Use Online Ads#
Of course, a surefire way to get yourself front and centre online is to pay for the privet edge. paid ads are a fantastic way to drive brand awareness and instantly improve, your visibility – and thanks to the highly sophisticated targeting available through platforms like Google, Facebook, LinkedIn and even YouTube, you can finely hone who sees your ads.
But paid ads come at a cost, and that cost is money! Paid ads can cost anything from a couple of pence to £50 + per click. Certain keywords can be incredibly competitive, so you’ll need to make sure you’re budgeting carefully and analysing your results regularly to make the most of your investment.
Engage, Engage, Engage
Improving your online presence isn’t just about projecting your message – it’s also about building a community and actively engaging with them on a regular basis. Whether that’s asking for their opinion and feedback, responding to comments and messages, or encouraging user-generated content, showing that you value the opinion of your audience can go a long way. And satisfied customers are more likely to share your brand, increasing visibility.
Of course, there are many more things you can do to improve your visibility online, but these 6 should give you a great head start! If you find yourself struggling or don’t know what to do next, the team at Moyralla Marketing are always happy to help. Just get in touch to book your free consultation.
