Great content has always been important, but now it’s an essential part of any business marketing toolkit. With Google prioritizing sites that feature optimized, shareable content and consumers actively looking for content before making their purchasing decisions, content is a must-do. And if you haven’t got around to doing any content marketing for your business yet, then it’s time to get on the bandwagon!
But how do you get started? And how do you know if your content is any good? What makes content go from OK to striking and stand out? Here are just a few tips for you to try out in 2023.
Tell Your Story
Brand storytelling is one of the most powerful tools at your disposal, and your content is the perfect place to leverage this. Storytelling through content allows you to make powerful connections with your potential customers, and these connections often lead to the two things every business wants – loyalty and trust. This Ted Talk by Nancy Duarte shows how you can engage your readers on a whole new level by making your brand the mentor in your brand story, and allowing your customers to be the hero. Weave a fascinating brand story and they will come back time and time again for the next instalment.
Pay Attention To Narrative
Writing content for your business is a lot simpler when you look at it as a story. Instead of just throwing words on a page and seeing what sticks, craft a narrative that has a beginning, a middle and an end. Break it up into easy-to-read paragraphs, and signpost them with headings. Aim to take your reader on a journey, and you’ll find it’s easier to put words on the page.
Give The Reader A Reason To Care
After all, we read content that is interesting or important to us personally. If it’s not, then we are less likely to read it. So when you are putting together your storytelling content, remember that content writing is all about people. You can find out why people are so important to content in this fantastic blog.
Don’t Make Things Too Complicated
Even if the subject you’re writing about is really complicated, try to keep it as simple as possible. Avoid jargon (or explain it’s meaning if you can’t), and make sure you aren’t rambling on too long in your content. Keep your sentences short where you can, and get to the point quickly. You’re not writing content for the sake of it – you’re trying to achieve something.
Keep It Fresh
There are a lot of reasons to keep your content updated regularly. Google loves fresh content, so it will really boost your SEO to keep posting new content. Readers are more engaged with brands who frequently put out new messages, mainly because they don’t have time to get bored with the old ones. So even if you’re covering a subject you’ve talked about in the past, take a new perspective, find a new angle, and make it something unique and interesting. Google and your readers will thank you.
Stay On Topic
There’s nothing worse than reading a post on a subject you are really interested in, only for the writer to get side-tracked and talk about something else. If you find yourself drifting, copy that text into a new document and use it for a different post, then carry on with your original point.
Avoid Redundancy
Say what you want to say once. Not twice, and not three times. No one likes a waffler, and your readers will thank you for getting to the point!
Use Powerful Language
A good content writer will deliver the facts, and that will be that. A great content writer will be able to tap into your emotions, and make you feel whatever they want you to feel. They do this by understanding that certain words set off emotional responses, and using it to their advantage. Try supercharging your writing with some effective, evocative language and see your reads soar. If you need some inspiration, check out this post by Buffer with some examples of great power words.
Let Your Passion Show
Have you ever noticed that when someone is talking about something they are passionate about you are instantly more interested and paying more attention? It’s the same with writing. If you have a passion for what you’re writing, let it shine and your content will be better for it.
Crafting great content is not an easy process, and it takes some trial and error to get it right. And once you have that content in place, you need to know what to do with it! At Moyralla Marketing we help business owners promote themselves and their content on social media, getting you in front of your customers at just the right time. If you want to make content marketing part of your 2023 strategy, then you need to consider your social media too, which is where we can help you. To find out more, just get in touch with the team today to book your free consultation.
